A branded festival experience at The Gorge Amphitheatre.
For XOBC Cellars—co-founded by Brandi Carlile—Electric Photoland paired a Photo Booth with roaming guest-centered photography across the three-day Echoes Through the Canyon run, May 29–31, 2026.
A three-day destination event at The Gorge creates more than one kind of guest moment. XOBC needed a consistent branded experience that worked for people who stepped into the Photo Booth and for people already moving through the festival.
The solution combined a fixed Photo Booth with roaming photography, keeping guests at the center while making the XOBC brand part of every finished image.
Across three days at The Gorge, XOBC had two complementary ways to meet guests: a dedicated Photo Booth and a roaming photography team. Instant sharing extended each image beyond the moment, while data collection supported the brand’s event goals.
Explore our corporate photo booths and brand activations, learn more about the staffed Photo Booth, or see where we work across the Inland Northwest and beyond.
Tell us about the venue, the guest journey, and what your brand needs the experience to do. We’ll build around it.
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